"Be Your Own Publicist"™ TeleCourse
Learn The Secrets of Effective PR Strategies From a Seasoned Professional Who Has Spent 16 Years "In The Trenches"
Sign-Up On or Before February 9th and Get 50% off
"Hi. I'm Lisa Schneiderman and I can take the mystery out of PR for you. I've worked with a lot of big names
over the course of my career and I will give you the advice you need to
get your message heard by the right people in the right places. It's
actually simple once you know how to craft your unique, most compelling
brand -- that indefinable image that you plant in your audience's minds. Let me teach you proven ways that you'll need to succeed."
"Lisa Schneiderman's publicity course has been life changing. With the information given and Lisa's gentle, intuitive, yet powerful guidance my life has made a huge shift. By the nature of what has transpired through the course for me and Lisa's spot on coaching, I am more clear on my life purpose and how I want to express myself with the world. I am more excited and feel more empowered than I have in a long time!"
--Charlene Sansone, EntrepreneurLos Angeles, CA
Get Sage Advice On The Smartest, Most
Cost-Effective Ways to Promote YOUR Message
I will share my PR Secrets with you in just 5 sessions. I promise to deliver these secrets with humor, wisdom, steadfast experience in a concrete, actionable package.
Be the first 10 to respond and you'll get a total of FOUR 30 minute personalized PR coaching calls (that's a value of $700). Let me help jump start your year off in the right direction. The world needs to hear your message!
And if you sign up by February 8, I'll also include an additional free personalized one-on-one coaching session.
Here's what you'll get with my "Be Your Own Publicist" TeleCourse:
5 interactive 90-minute sessions (weekly schedule see below)
3 30-minute personalized PR coaching calls
1 edit of a one-sheet that promotes your message
Whether your BRAND is fully actualized or you are in the process of creating it, either way, this is the course for you! We'll laugh. We'll go deep and I'll teach you the best that I've got.
Next Scheduled TeleCourse:
Tuesdays, 5 sessions
February 9, 16, 23 and March 2, 9, 2010
4:30-6:00pm PST (7:30-9:00pm EST)
TeleCourse Fee:
$595 ( a value of $3,000)
50% NEW YEAR SPECIAL OF $295 BY ENROLLING ON OR BEFORE
February 9, 2010
(click here)
Register NOW!
When you register, you will receive an email invoice to complete your payment for the Telecourse through PayPal.com. Once your registration is complete, the TeleCourse Conference dial-in number and access code will be emailed to you along with TeleCourse materials.
ABOUT THIS TELECOURSE:
Highly interactive, Lisa will work with your projects and shepherd you step by step through the process. Lisa will give feedback, brainstorm ideas and engage you in thought provoking inquiry. Lisa will give you sound and proven advice to promote your unique message, business, cause-related project, non-profit/for-profit…whatever your product.
WEEKLY SCHEDULE (order is subject to change):
Week One:
Branding. Positioning. Messaging. Learn the art of crafting a message. Discover the essence of your brand and your key message points. It’s the imprint in which you leave your audience regarding who you are in the world; Your cornerstones of belief (in relation to your key messaging points); What is the snapshot, your creed?
Image Development. Image development is the tie in after the branding and positioning becomes clear. This has to do with the way your image will be branded from a design standpoint. The look and feel on your website. The consistency throughout your collateral (website, flyers, press/marketing materials, stationary, etc.)
Week Two:
Platform. A platform is a place in which to present all aspects of a message. It is most likely a website that contains all the different components to who you are, what your project, service, business, product is offering and how it will best serve your audience.
Collateral. Collateral consists of several different elements, including press releases, press kits, marketing kits, websites and anything that represents your message in a written/audio/video format.
Week Three:
Press Releases. Learning how to craft your message is an art. Conveying your message to magnetize a local, regional, national or international appeal will continue to increase awareness week by week, month by month.
Week Four:
Week Four:
Media Outreach/Pitching. An essential part in getting your message to the public eye, there are many ways in which to do this. Many people believe strongly that their message is enough to warrant a story. Unfortunately, this alone is not enough. There needs to be a “story” coupled with your amazing message, otherwise the media is not interested. Creating something that is “relevant news” is the essential key that will inspire a reporter to pick up your story. Then “pitching” it is an art. Pitching takes practice and is typically done thru written, verbal and/or video. In this training you will learn how to “pitch” to the media, determining the important points to highlight when pitching, where to go for local and national media lists, (a strategy that will save you time and money), how to build your own personal lists, and ways in which to present your material and the unique style in which you introduce yourself to become unforgettable in a reporters eye.
Week Five:
Business Strategy/Marketing. Knowing Your Demographic. Business strategy is a vital component to marketing your ideas, business, project or organization. It’s important to evaluate each area of your platform so that you are properly marketing yourself in these independent arenas. It’s vital to be an active participant and be engaged with your process in this competitive marketplace. You know your product, but we all know that knowing your audience is also the key to successful messaging.
# # #
(click here)
Register NOW!
When you register, you will receive an email invoice to
complete your payment for the Telecourse through PayPal.com.
Once your registration is complete,
the TeleCourse Conference dial-in number and access code will be emailed to you
along with TeleCourse materials.
